Lets start with #1

1) < B>You have to get into a warm market.

Now, many people think you need to run over to Uncle Ben's place and ask to borrow some rice and while you are there, pop the question. "So Uncle Ben, want to make a 6 figure income? I know how...!" - More than likely, Uncle Ben will do one of two things. Pop ya in the nose or laugh and ask, "how are you doing or how much have you made so far?" Wouldn't you agree? (Tom Hopkins - Yes I've been there and done that too.) To which, most newbies reply, "well...nothing yet, but I'm gunna make a killing, wait till I bring over some stuff for you to look at!" STOP - HOLD THE PHONES KIDS! Don't do that. Tell him to buy you lunch and you will meet him at the local McDonalds in 60 min with a duffle bag full of Tile Cleaning Products. Pause.... and look at the look on his face. When he hunches over and is about to barf, run like the wind Forest.

HONESTLY! - hehe Don't go tell anyone you know RIGHT AWAY! Simply DON'T! There are a few things to consider before doing this....

Weigh these questions...

Do you have credibility?
Do you know your compensation plan inside and out?
Do you know your product inside and out?

If you answered no, maybe or not sure to any of these, then you are lacking enough merit to talk to your immediate family and close friends right out of the gate. They will not be serious. They don't want to see someone they know, (who isn't a big success already) succeed big, and most likely will be the most negative, time wasters. Spinning your wheels and getting no where the first few days out of the gate is not a good investment into your mental and financial pocketbook. ONLY talk to close friends and relatives, right out of the gate, if you have serious credibility and they already listen and take things you say very serious. This usually means that you need to have a track record with good success with regards to money earning and/or business sense potential.

If you lack credibility in any sense of the word, it is best to hold off on close contacts. You need to generate income ASAP to build momentum. Your warm market really is anyone with a pulse that ISN'T related to you. Your HOT market is people looking for what you have to offer them. Those are the contacts that have their money out waiting for what you have to offer them. Find this market and you have yourself a winning hand.

You ask, "How do I market to my warm market if I can't go talk to family and friends right away?" Many trainers try to get new members/distributors to try and talk to this crowd right away...I think like this...If you make money in your business, all you need to do with those people is show them a pay stub and it speaks in volumes. You don't have to spin your wheels. Most of them will instantly think you have credibility and know your stuff and will follow suit. It’s amazing what money can say for you. That market isn't going anywhere. They most likely will not get you to the top right out of the gate though if you lack any kind of credibility.

You must get into the right market and find out their most desirable desires, burning questions, scariest fears and goofiest problems.

You do that, and find out what they are, then you are almost half way to a marketing boom. We will talk about how to do that in another article.

Now for #2

2) Create some kind of online/newspaper/ad presence that addresses those questions and/or feelings in your prospects.

Focus on how to get them feeling. You want them to tie emotions with your offer. People buy or make money decisions based on emotion, not logic most of the time. When was the last time you were feeling bad and decided to go buy a bunch of junk food or fast food to make you feel better? Now you know why Americans are getting so over weight. People buy based on emotion. They buy things that make them or perceive to make them feel better.

Take a brief look at fast food. Its been proven in several studies, that the food actually does have an emotional and physiological effect on how you feel when you eat it. It’s like a high almost. You get a rush of adrenaline when you eat fast food. Its loaded with cards, sugar, fat and things that tell the brain you are being taken care of psychologically. It’s a real interesting study. Now you know why Ronald McDonald has red hair.

So if you create a presence that pushes the same kind of buttons, people have no choice but to gravitate to what it is you are trying to say.

Practice trying to push some of these buttons on people, and see how they respond...its fun.... OK

3) Coerce them to your web page as soon as you can.

This is one of the hardest aspects of your business marketing. Getting prospects to your web page is also one of the most important aspects of your business and is ether going to make or break your momentum.

There are a number of ways to get hits on your web page. We will discuss this in another article.

4) You need to get the people that go to your web page, to take action.

You need to incorporate number 2 into this equation. Add feeling triggers when relating a message on your page. You have to make it short and to the point. Most visitors to a page decide with-in 8-10 sec if they are going to stay and look longer. If you don’t capture their attention with-in 8 to 10 seconds, chances are they are going to leave. The more visitors to a site and the more repeating visitors, the more busy a front/index/splash/landing page can be, and maintain their interest. I suggest one page that is short, sweet, easy to read, and pushes feeling buttons.

The most important thing you must achieve on your main web page, where you drive your traffic, is to GET THEM TO TAKE ACTION! Bribe them to fill out your form, click your link, reply to your offer, etc. You need to offer them something they can’t refuse. A bribe that would make them appear totally crazy NOT to take action. If they don’t take action based on your offer, then you automatically screened the people out that are so skeptical, scared and unsure of things, that they now wont be wasting your time down the road.

Offer them a free newsletter, consultation, more information etc. It really does work well. There are numerous places on the net where you can get info on how to create these items.

Last, but not Least!
5) Make sure you follow up with them.

Having a good system for follow up is very important. The use of auto email responders works well along with the old phone call follow up technique. You can set your email responders to send out emails every few days. Auto responders are good ways to provide follow ups with out having to actually remember all the emails that need to be made. Have a template of several emails that can be sent out on various days. Make sure you have an “opt out link” on the emails, so those individuals that get them, can “opt out” of the email campaign.

I hope these few tid-bits of info for MLM Marketing has helped a little. Its not that in depth, but it might give you just a little bit of an edge on one little thing that could provide you with a little more income, and it was all free, so the price was right. Wouldn’t you agree? ;-)